Valerie Thwing

Introduction

My Career Path

My Job

How We Create VALUE for Our Clients

Our Mission

The Importance of Environmental Scanning to Relationship Marketing

The Importance of Ethics

Our "Product" (IS a Service)

Making a Service Tangible for Clients

The "Service Oriented" mind set

How We "Segment" Our Clients

The Influence of Competition on Choice of Market Segements

Introduction of a "New Product"

The Influcence of Price on Obtaining Client Business

Prospecting and Getting in to See a Potential Client

Promotion via Reputation Building and WOM

What does it take to be a Successful Entrepreneur?

On the Importance of Marketing to Entrepreneurs

What I Look For in New College Hires

My Advice to Students in the First Job

On the Importance of A Business Degree

Our Thanks!