Introduction
My Career Path
My Job
How We Create VALUE for Our Clients
Our Mission
The Importance of Environmental Scanning to Relationship Marketing
The Importance of Ethics
Our "Product" (IS a Service)
Making a Service Tangible for Clients
The "Service Oriented" mind set
How We "Segment" Our Clients
The Influence of Competition on Choice of Market Segements
Introduction of a "New Product"
The Influcence of Price on Obtaining Client Business
Prospecting and Getting in to See a Potential Client
Promotion via Reputation Building and WOM
What does it take to be a Successful Entrepreneur?
On the Importance of Marketing to Entrepreneurs
What I Look For in New College Hires
My Advice to Students in the First Job
On the Importance of A Business Degree
Our Thanks!